FlipSideCast #09 @radiobubble

Στο FSC #09 (με σωστό ήχο πλέόν!) συζητάμε για το μέλλον παρουσιάζοντας προβλέψεις για το μέλλον από την PriceWaterhouse Coopers και τη McCann. Αλλά αναφερόμαστε και στο πρόσφατο παρελθόν και τις αντιδράσεις των πολιτών στην Τυνησία αλλά και στη Χαλκιδική για το χρυσό. Δεν λείπουν και τα μικρά χρηστικά νέα. Τα links στα οποία αναφερόμαστε βρίσκονται παρακάτω σημειωμένα. Καλή ακρόαση.

1.Για την Τυνησία:

2.The World in 2050, μελέτη της pcw. Σχετικά links:

3.Για τα μεταλλεύματα χρυσού στη Χαλκιδική: http://www.livestream.com/agitprop

4.Global Transformations; 13 Transformational cities, McCann Pulse, McCann Worldgroup, January 2011

5. The Brand Greece: Who is Peter Economides  www.felixbni.com

6.Θα γίνω ραδιοφωνικός σταθμός  http://wahwah.fm

7.Ένα app για τα όνειρά μου  http://inceptiontheapp.com

8.Δίνοντας προϊόντα σε άστεγους  http://www.easiestgive.com

9.Podcast Microphones http://j.mp/gbQ0Uu (via @papachatzis)

Τα τραγούδια που ακούγονται είναι τα:

#1  Τώρα η Ποτέ (5 Αστέρων),ΒΟΡΕΙΑ ΑΣΤΕΡΙΑ
#2  Hotel Hell,Eric Burdon and The Animals
#3  Ritual, White Lies
#4  Sweet 'n Sour, My Wet Calvin
#5  God Give Me Everything I Want, Mick Jagger and Lenny Kravitz
#6  Wrecking Bar (Ra Ra Ra, The Vaccines

Download FSC_09.mp3. 

Καλή ακρόαση.


Digital Ad Spend to Climb 14%, Social Media 35% : MarketingProfs Article

US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.

Within digital, social media ad spend is expected to increase more than 35%.

Among other high-growth areas, insert-media spending is forecast to increase 9.1% in 2011, to $0.9 billion, followed by direct-response broadcast, projected to grow 7.6%, to $25.4 billion.

Direct mail spending is expected to reach $47.8 billion in 2011, up 5.8%, driven by acquisition-mail increases. The category, which underwent a substantial market correction in 2009 (down 16.7% year over year), rebounded slightly in 2010, reaching $45.2 billion, up 3.1%.

Below, other findings from Winterberry's report titled Outlook 2011: What to Expect in Direct & Digital Marketing.

Digital Marketing: 2010 Stats

Some $154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for $27.7 billion, driven by search and targeted display advertising:

  • Search spending accounted for 56.3% of digital spending in 2010, reaching $15.6 billion, up 6.4% from 2009 levels.
  • Display accounted for 33.6% of digital in 2010, reaching $9.3 billion, up 10.7%.
  • Email accounted for 5.1% of digital, reaching $1.4 billion, up 8.6%.
  • Mobile accounted for 3.2% of digital, reaching $0.9 billion in spending, up 30.8%.
  • Social apps and widgets, and listening platforms, together accounted for 1.4% of digital spending, reaching $0.4 billion, up 5.4%.
  • Lead generation spending accounted for 0.7% of digital, reaching $0.2 billion, up 5.5%.

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

Digital Outlook for 2011

Search spending is expected to account for most (56%) of digital spending in 2011, reaching $17.7 billion, up 13% from 2010 levels.

In other digital spending for 2011:

  • Display is forecast to comprise a 13.0% share, reaching $10.5 billion, up 13.0% from 2010 levels, driven by audience targeting and online video adoption.
  • Emerging social media spending (display and apps) is forecast to reach $1.6 billion, up 35.4%, accounting for 5.1% of digital ad spending.
  • Mobile is forecast to reach $1.2 billion, up 30.8%.
  • Email is projected to account for 5.1% of digital, reaching $1.6 billion in 2011, up 18.1%.

About the data: Findings are from Winterberry's report titled Outlook 2011: What to Expect in Direct & Digital Marketing, based on Winterberry Group analysis issued in January 2011.

Posted via email from b&p


MusicFiles #8 @Radiobubble

Ένα podcast μικρό, σαν διάλειμμα, με τραγούδια του Παντελή Θαλασσινού κυρίως. Λίγο απαισιόδοξο αλλά ταυτόχρονα κι αισιόδοξο αφού γίνεται με αφορμή την αγορά ενός νέου μικροφώνου USB της Blue (το Yeti, που το έμαθα από τον @timaras) το οποίο συμπεριφέρεται πάρα πολύ καλά. Tόσο καλά, ώστε σε αυτό το podcast ακούγεται το βουητό των σκληρών δίσκων που δουλεύουν στη διάρκεια της ηχογράφησης (παλιό pc).


Καλή ακρόαση.